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Apple’s Midas (i)Touch

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Web Pick

01 September 2010 by Ralph Averbuch

UPception - Yet another by-product of our powerful PCs and broadband links is the relative ease with which we can now take promotional materials, such as up-coming movie trailers, and create high quality mashups. For the uninitiated a mashup is literally the juxtaposition of different sounds and pictures to create something entirely novel. This is well trodden ground in the music scene but it's also becoming popular, for those with the time and inclination, in mashup movie trailers. One particularly good example is Frank Ireland's 'UPception' trailer. If you've seen UP or Inception (ideally both) you can't fail to enjoy this 2 minute masterpiece. But if that's not enough check out these other mashups of Inception and well-known movies. The Avatar/Inception mashup deserves an honorable mention.

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